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How to make a communication plan: 8 steps Now that you’re familiar with the many benefits of communication planning, you’re ready to begin the process of making a communication plan for your organization. Develop a unique evaluation strategy to consistently gather the information you need to improve your plan. Then, they can create and implement new approaches. Evaluate your plan’s successes and growth areas. Organizations will often do a mid-course review to determine strengths, weaknesses, opportunities, and threats.Incorporate stakeholder input in the communications process. Asking for stakeholder and community feedback on your plan will show that you value their input and adjust your plan to be as impactful as possible.Find creative, collaborative solutions. Involving staff, stakeholders, constituents, interns, and junior staff members in the planning process will bring in a number of diverse perspectives to reach your audiences more effectively.A well-articulated plan will help stakeholders get on the same page, feel a sense of ownership over their work, and articulate a consistent message. Clarify staff member and stakeholder roles. For effective communication, everyone needs to know what they will contribute and what they are responsible for.Identify and implement a variety of communications activities. Since there are an infinite number of ways to spread your message, a communication plan helps you determine which activities will yield the best results.As you plan, you will discover the most effective ways to communicate with them. You will find that each of your audiences has unique characteristics, needs, and motivations. Articulate the relationships between audiences, messages, channels, activities, and materials. The communications planning process will help you identify who you need to reach, what you want them to know, and how you will reach them.Clarify your goals and objectives. As your communications roadmap, your plan tells you where you need to go and how to get there.An effective communication plan helps your team: Nonprofit communication plans have many more benefits than a single outreach campaign could bring alone. In this guide, we’ll look at the benefits of a communication plan, the steps for making a plan, and a template to get you started. ENGAGE Smartsheet ENGAGE brings together our global customers, experts, and partners to share their experiences, ideas, and best practices.For nonprofit organizations, a communication plan is a holistic approach to strategizing, documenting, and implementing marketing, outreach, and communication practices across an organization’s departments and teams.Ĭommunication plans define what information should be communicated, who should receive that information, when that information should be delivered, where (e.g., email, social media, mail) communication will be shared, and how those communications will be tracked and analyzed.Smartsheet events Your hub for Smartsheet events, webinars, Q&As, and user groups.
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